Organic SEO means that you don’t pay for clicks, the Search Engines serve up your pages to “the top” based on applicability of your content to what the user is searching for. Reaching the top of a SERP (Search Engine Results Page) with your content marketing and organic search strategies is the Holy Grail of internet marketing because the leads only cost what it took for you to build the content. At the same time, content marketing is a slippery slope. One change in the Google algorithms and you are dead meat.
At the same time, Content Marketing is very good for your customers’ experience. Here are a few statistics:
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen)
Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute)
Business websites with a blog tend to have 434% more indexed pages than those without a blog. (Tech Client)
In conclusion, Owned Content in the PESO Model = Content Marketing = Best Business Practice = Something We Do For You.
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